A KICK-OFF ceremony for the 5th Shenzhen Brand Week was held yesterday at the Shenzhen Media Group Building in Futian District, where over 500 innovation achievements were unveiled.
Following the opening ceremony, a forum featuring quality brands in the Guangdong-Hong Kong-Macao Greater Bay Area was held yesterday afternoon.
This year’s Shenzhen Brand Week, themed “Leading the Greater Bay Area and Building a New Pattern,” will run until Monday, with a series of activities including 11 themed activities, six brand events and five livestream events.
At the opening ceremony, a total of eight brands including Winner Medical, Cheng Chung Design (CCD), FIYTA and Topband were awarded the title of “International Renowned Brand.”
A service platform for the construction of Shenzhen renowned brands was also unveiled at the ceremony, along with a proposal on promoting Shenzhen-based small and medium-sized enterprises to become phenomenal brands before 2025, aiming to cultivate a batch of high-end brands in the manufacturing industry to enhance their influence and competitiveness.
This year’s event was jointly held by Federation of Shenzhen Industries, the city’s district-level governments and related institutions.
The general public can learn more about the event via Shenzhen Brand Week’s WeChat miniprogram.
Shenzhen is reportedly the only city in the country that has carried out activities to advance brand construction for 21 consecutive years. (Shenzhen Daily)
